Massachusetts College of Art and Design | Continuing Education | Summer 2008 Courses

DESCRIPTION
Drawing is a fundamentally important skill for graphic designers. How do you use this skill to communicate experiences on a single surface and as a sequence or narrative? Where does the "uniqueness" of an idea originate? How can we express ideas visually? In this class students develop conceptual thinking habits by exploring mind mapping, sketching, drawing and mark-making as a process of inquiry and design problem-solving. Prerequisites: Basic drawing skills. (Note: this course replaces DE224 Conceptual Drawing as a required course in the Graphic Design Certificate Program.).

INSTRUCTOR
Gunta Kaza is Associate Professor of Graphic Design at MassArt. She holds a BFA from the Center for Creative Studies, College of Art and Design, and is a visiting lecturer at Boston University and Northeastern University, and a guest critic at Yale University.

DESCRIPTION
Building on a foundation of drawing skills and familiarity with the elements of two-dimensional form, this course develops students’ sensitivity to the graphic language of design through an understanding of how graphic form is manipulated to convey meaning. Working mostly in traditional media, students explore form, color, texture, image, sequence and narrative, learning to harness these elements to communicate concepts effectively and expressively. Prerequisites: Recent drawing course and/or basic design course such as SF182X Visual Issues 1, basic skills in Adobe Illustrator.

INSTRUCTOR
Heidi Hurley is an art teacher and freelance graphic designer. She holds a BFA and MSAE from MassArt.

DESCRIPTION
This course is a study of the design and use of basic letter forms, typographic contrast, hierarchy of information, major type families and their characteristics, history of design and typographic grids. Building on previous drawing experience and an understanding of design elements including line, shape, and positive/negative space, students build skills for the art of typesetting and typographic layout and for expressive typography and conceptual thinking. Prerequisites: Communication and Form, working knowledge of either Quark Xpress or InDesign

INSTRUCTOR
Elizabeth Resnick is Professor of Graphic Design at MassArt. She is principal of Elizabeth Resnick Design and was a member of the Board of Directors of AIGA, Boston chapter from 1989-2005. Professor Resnick has organized numerous graphic design lectures and events over the past 15 years and has been design co-curator for four large exhibitions: "Russell Mills: Within/Without," "Dutch Graphic Design: 1918-1945," "Makoto Saito: Art of the Poster," and "The Graphic Imperative: International Posters of Peace, Social Justice and The Environment." Her publications include Design for Communication: Conceptual Graphic Design Basics, John Wiley & Sons Publishers, 2003. She holds a BFA and MFA from Rhode Island School of Design.

DESCRIPTION
This course will walk you through the basics of creating an interactive online portfolio as directly related to Flash. The course will cover basic vector animation, simple interactivity through buttons and movie clips, website navigation fundamentals, sound, and referenced images, Flash video, and content. A current collection or portfolio for use as material is suggested; as is a USB drive to back up in class work.

INSTRUCTOR
Erich Doubek received a BFA from the University of Connecticut and an MFA from MassArt’s DMI Program. He has worked as a freelance web site designer and developer and is skilled in Flash, After Effects, Photoshop, Illustrative, Dreamweaver, etc. 3cell.net

DESCRIPTION
Graphic design is defined as "the aesthetic ordering of type and images in order to interest, inform, persuade, or sell." This course continues the exploration of the formal elements of design including composition, color, texture, and shape in the form of applied visual problem-solving exercises in which typography and meaningful concept are added in order to shape the work into effective graphic design communication. Prerequisites: DE204X Drawing for Communication (or Conceptual Drawing), DE201X Communication and Form, DE260 Typography, working knowledge of QuarkXpress or InDesign, basic skills in an image editing program (Photoshop or Illustrator).

INSTRUCTOR
Dan Vlahos is Creative Director at Shepley Bulfinch where he develops brand identity and environmental design. After receiving his BFA from MassArt, he worked as a designer/art director at Arnold Worldwide developing materials for clients such as Volkswagon of America, Fidelity, Vonage and Radio Shack. His awards include Best of Show at the HATCH awards and his work was featured in HOW Magazine.

DESCRIPTION
This course helps students further their skills in planning and articulation of graphic design and in criticism and improvement of work through applied projects of increased complexity. Emphasis is on development of strong concepts which communicate persuasively to a defined audience and effective integration of type and image in complex formats. Skills for expressive typography, use of a typographic grid, and typographic hierarchy are applied and integrated with imagery to clearly communicate information and create visually compelling compositions. The responsibilities of the design professional are discussed and explored and the ability to verbally articulate design intentions is emphasized. Prerequisites: DE201X Communication and Form, DE260 Typography, DE204X Drawing for Communication, GD220 Graphic Design 1, proficiency in either Quark Express or InDesign, working knowledge of Photoshop, basic skills in Adobe Illustrator.

INSTRUCTOR
Thomas Briggs is Assistant Professor of Graphic Design at MassArt, Visiting Lecturer, The Media Lab at MIT and a Partner with Theurer Briggs Design. He holds a BFA from MassArt and an MFA from Rochester Institute of Technology. He has received an Award of Excellence from AIGA, the Art Directors Club of Boston and the Creative Club of Boston.

SPECIAL SCHEDULE
Jun 3-Jul 29, TuTh, 6:30p-9:30p, No Class July 3, 7, 10

DESCRIPTION
Through a series of applied multi-page publication design projects, students strengthen skills in understanding and building typographic relationships and detail. Students also develop their ability to create sophisticated typographic layouts including dynamic use of the grid. Students will increase their control over type use and choices and also build skills for expressive, conceptually-based typographic design. Prerequisites: DE201X Communication and Form, DE260 Typography, proficiency in either Quark Xpress or InDesign, basic Photoshop skills. Adobe Illustrator skills helpful but not necessary. (Note: this is a required course for students in the Graphic Design Certificate Program admitted 5/05 or later.)

INSTRUCTOR
Sara Eisenman has been a designer and art director in book publishing for 30 years. She began her career in New York City at Alfred A Knopf and was appointed art director in 1984, after six years as a staff book designer. She moved to Boston in 1987 and was art director for Houghton Mifflin’s Trade and Reference list for four years. In 1993, she became Art Director and later Creative Director at Beacon Press. Sara is author of Building Design Portfolios and is a freelance art book and book jacket designer. In addition, she has lectured all over the US and taught graphic design at RISD and at the Columbia (formerly Harvard) Publishing Course.

DESCRIPTION
This course gives intermediate to advanced-level students the opportunity to focus on the specific challenges of publication design. Projects will include designing a prototype coffee-table book (based on students’ own collections), a magazine for an existing cultural institution, and a final project to be determined. Students will develop greater control and sophistication in text layout and refinement of typographic detail, copy and image integration, and the use of organizational structures for multi-page publications that enable continuity as well as variety. A great course for both advanced design students and design professionals looking to deepen their print portfolios. Prerequisites: Graphic Design 2, Intermediate Typography or Typography 2. (Graphic Design Certificate students: this course counts for "advanced design elective" credits if taken after Intermediate Portfolio).

INSTRUCTOR
Jose Nieto is principal of square zero, a communication design studio specializing in strategic, meaningful solutions for academic and cultural clients, including The Institute of Contemporary Art/Boston, Harvard University, Penguin Books, and Montserrat College of Art. Previously, Jose was design director at Northeastern University. His work as designer and art director has been honored by Print, AIGA’s Best of New England Show, the New York Bookbinders Club, the American Graphic Design Awards, the Interactive Media Awards, CASE National, and the University and College Designer’s Association. Jose is currently a vice president of the Boston chapter of the AIGA. squarezerostudio.com

SPECIAL SCHEDULE
Sa/Su, 9:30a-4:30p, May 31, Jun 1, 14, 15

DESCRIPTION
What are the steps between design and printing? What do you need to know to ensure that your final printed piece comes out the way you intended? How do you avoid delays and extra costs? This course introduces the basics involved in print production for graphic designers. Students learn how to acquire printing estimates, what it means to "preflight" your work, font management, and color use in print production. The class is structured to show students the challenges of print production and how to deal with them. Prerequisites: Graphic Design II and familiarity with Quark Xpress or InDesign; or permission of instructor. Course includes printing press tour to be arranged.

INSTRUCTOR
Jason Fairchild is an artist and graphic designer who began his career as a commercial printer in the late 1980s. In the mid 90s, he transitioned from printing to graphic design, eventually becoming senior design of Hobbamock Design. He is currently staff designer and pre-press manager of Recycled Paper Printing, Inc.

DESCRIPTION
This course introduces advanced design students to basic concepts and techniques of interactive design for the Web. Students will develop a professional understanding of the technological processes inherent to the media and unique approaches to interactive problem solving while continuing to build skills in visual form, typography, sequence, word and image integration, idea generation, and color. Students are provided with brief tutorials in key web applications including HTML, Dreamweaver, and Flash and develop basic skills in these programs through applied use in web site designs. As the final project, students produce an individualized online portfolio site. Prerequisites: GD310 Graphic Design 2, DE2X9 Intermediate Typography or DE361 Typography 2/Advanced (Graphic Design Certificate students: Intermediate Portfolio required), proficiency in Photoshop and Illustrator on a Macintosh platform. Knowledge of a page layout program helpful. (Note: this is a required course for students in the Graphic Design Certificate Program admitted 5/05 or later).

INSTRUCTOR
Erich Doubek received a BFA from the University of Connecticut and an MFA from MassArt’s DMI Program. He has worked as a freelance web site designer and developer and is skilled in Flash, After Effects, Photoshop, Illustrator, Dreamweaver, etc. — 3cell.net

DESCRIPTION
Discover the synergy between Adobe Illustrator, Photoshop and InDesign with course work based on the real life model of an actual project. We will outline the challenges to produce "best practice" formatting solutions for seamless integration between graphics creation and desktop publishing applications. We will also review file formatting protocol for saving work cross-platform from Macs to PCs. The class will focus on the functions and features of each program as a tool: Adobe Illustrator as a vector based tool for creating logos, digital illustrations, and graphics for the web; Photoshop for editing images and creating special effects for web, broadcast, or print design and InDesign as a desktop publishing application used to prepare files for printing, creating PDFs, and layout. InDesign may be used to produce posters, CD jackets, books, magazine ads, and brochures.

INSTRUCTOR
Chris DeFrancesco is Principal and Creative Director for Alphabetica Design Collaborative. He has a BFA from Montserrat College of Art.

DESCRIPTION
Discover the synergy between Adobe Illustrator, Photoshop and InDesign with course work based on the real life model of an actual project. We will outline the challenges to produce "best practice" formatting solutions for seamless integration between graphics creation and desktop publishing applications. We will also review file formatting protocol for saving work cross-platform from Macs to PCs. The class will focus on the functions and features of each program as a tool: Adobe Illustrator as a vector based tool for creating logos, digital illustrations, and graphics for the web; Photoshop for editing images and creating special effects for web, broadcast, or print design and InDesign as a desktop publishing application used to prepare files for printing, creating PDFs, and layout. InDesign may be used to produce posters, CD jackets, books, magazine ads, and brochures.

INSTRUCTOR
Jason Fairchild is an artist and graphic designer who began his career as a commercial printer in the late 1980s. In the mid 90s, he transitioned from printing to graphic design, eventually becoming senior design of Hobbamock Design. He is currently staff designer and pre-press manager of Recycled Paper Printing, Inc.

DESCRIPTION
This course helps students further their skills in planning and articulation of graphic design and in criticism and improvement of work through applied projects of increased complexity. Emphasis is on development of strong concepts which communicate persuasively to a defined audience and effective integration of type and image in complex formats. Skills for expressive typography, use of a typographic grid, and typographic hierarchy are applied and integrated with imagery to clearly communicate information and create visually compelling compositions. The responsibilities of the design professional are discussed and explored and the ability to verbally articulate design intentions is emphasized. Prerequisites: DE201X Communication and Form, DE260 Typography, DE204X Drawing for Communication, GD220 Graphic Design 1, proficiency in either Quark Express or InDesign, working knowledge of Photoshop, basic skills in Adobe Illustrator.

INSTRUCTOR
Thomas Briggs is Assistant Professor of Graphic Design at MassArt, Visiting Lecturer, The Media Lab at MIT and a Partner with Theurer Briggs Design. He holds a BFA from MassArt and an MFA from Rochester Institute of Technology. He has received an Award of Excellence from AIGA, the Art Directors Club of Boston and the Creative Club of Boston.

DESCRIPTION
This course gives intermediate to advanced-level students the opportunity to focus on the specific challenges of publication design. Projects will include designing a prototype coffee-table book (based on students’ own collections), a magazine for an existing cultural institution, and a final project to be determined. Students will develop greater control and sophistication in text layout and refinement of typographic detail, copy and image integration, and the use of organizational structures for multi-page publications that enable continuity as well as variety. A great course for both advanced design students and design professionals looking to deepen their print portfolios. Prerequisites: Graphic Design 2, Intermediate Typography or Typography 2. (Graphic Design Certificate students: this course counts for "advanced design elective" credits if taken after Intermediate Portfolio).

INSTRUCTOR
Jose Nieto is principal of square zero, a communication design studio specializing in strategic, meaningful solutions for academic and cultural clients, including The Institute of Contemporary Art/Boston, Harvard University, Penguin Books, and Montserrat College of Art. Previously, Jose was design director at Northeastern University. His work as designer and art director has been honored by Print, AIGA’s Best of New England Show, the New York Bookbinders Club, the American Graphic Design Awards, the Interactive Media Awards, CASE National, and the University and College Designer’s Association. Jose is currently a vice president of the Boston chapter of the AIGA. squarezerostudio.com

SPECIAL SCHEDULE
Sa/Su, 9:30a-4:30p, May 31, Jun 1, 14, 15

DESCRIPTION
What are the steps between design and printing? What do you need to know to ensure that your final printed piece comes out the way you intended? How do you avoid delays and extra costs? This course introduces the basics involved in print production for graphic designers. Students learn how to acquire printing estimates, what it means to "preflight" your work, font management, and color use in print production. The class is structured to show students the challenges of print production and how to deal with them. Prerequisites: Graphic Design II and familiarity with Quark Xpress or InDesign; or permission of instructor. Course includes printing press tour to be arranged.

INSTRUCTOR
Jason Fairchild is an artist and graphic designer who began his career as a commercial printer in the late 1980s. In the mid 90s, he transitioned from printing to graphic design, eventually becoming senior design of Hobbamock Design. He is currently staff designer and pre-press manager of Recycled Paper Printing, Inc.

DESCRIPTION
This course introduces advanced design students to basic concepts and techniques of interactive design for the Web. Students will develop a professional understanding of the technological processes inherent to the media and unique approaches to interactive problem solving while continuing to build skills in visual form, typography, sequence, word and image integration, idea generation, and color. Students are provided with brief tutorials in key web applications including HTML, Dreamweaver, and Flash and develop basic skills in these programs through applied use in web site designs. As the final project, students produce an individualized online portfolio site. Prerequisites: GD310 Graphic Design 2, DE2X9 Intermediate Typography or DE361 Typography 2/Advanced (Graphic Design Certificate students: Intermediate Portfolio required), proficiency in Photoshop and Illustrator on a Macintosh platform. Knowledge of a page layout program helpful. (Note: this is a required course for students in the Graphic Design Certificate Program admitted 5/05 or later).

INSTRUCTOR
Erich Doubek received a BFA from the University of Connecticut and an MFA from MassArt’s DMI Program. He has worked as a freelance web site designer and developer and is skilled in Flash, After Effects, Photoshop, Illustrator, Dreamweaver, etc. — 3cell.net

DESCRIPTION
This course will walk you through the basics of creating an interactive online portfolio as directly related to Flash. The course will cover basic vector animation, simple interactivity through buttons and movie clips, website navigation fundamentals, sound, and referenced images, Flash video, and content. A current collection or portfolio for use as material is suggested; as is a USB drive to back up in class work.

INSTRUCTOR
Erich Doubek received a BFA from the University of Connecticut and an MFA from MassArt’s DMI Program. He has worked as a freelance web site designer and developer and is skilled in Flash, After Effects, Photoshop, Illustrative, Dreamweaver, etc. 3cell.net

DESCRIPTION
Discover the synergy between Adobe Illustrator, Photoshop and InDesign with course work based on the real life model of an actual project. We will outline the challenges to produce "best practice" formatting solutions for seamless integration between graphics creation and desktop publishing applications. We will also review file formatting protocol for saving work cross-platform from Macs to PCs. The class will focus on the functions and features of each program as a tool: Adobe Illustrator as a vector based tool for creating logos, digital illustrations, and graphics for the web; Photoshop for editing images and creating special effects for web, broadcast, or print design and InDesign as a desktop publishing application used to prepare files for printing, creating PDFs, and layout. InDesign may be used to produce posters, CD jackets, books, magazine ads, and brochures.

INSTRUCTOR
Chris DeFrancesco is Principal and Creative Director for Alphabetica Design Collaborative. He has a BFA from Montserrat College of Art.

DESCRIPTION
Discover the synergy between Adobe Illustrator, Photoshop and InDesign with course work based on the real life model of an actual project. We will outline the challenges to produce "best practice" formatting solutions for seamless integration between graphics creation and desktop publishing applications. We will also review file formatting protocol for saving work cross-platform from Macs to PCs. The class will focus on the functions and features of each program as a tool: Adobe Illustrator as a vector based tool for creating logos, digital illustrations, and graphics for the web; Photoshop for editing images and creating special effects for web, broadcast, or print design and InDesign as a desktop publishing application used to prepare files for printing, creating PDFs, and layout. InDesign may be used to produce posters, CD jackets, books, magazine ads, and brochures.

INSTRUCTOR
Jason Fairchild is an artist and graphic designer who began his career as a commercial printer in the late 1980s. In the mid 90s, he transitioned from printing to graphic design, eventually becoming senior design of Hobbamock Design. He is currently staff designer and pre-press manager of Recycled Paper Printing, Inc.