Animation career more than kids play for MassArt alumni

Dave Schlafman and Mat Moore

Dave Schlafman lured Matt Moore (SIM, '05) away from Disney. And for what?

For Fizzy's Lunch Lab, an animated series created by Schlafman (Animation and SIM, '04) and Evan Sussman.

After greenlighted the project in May 2009, Schlafman called Moore out in LA to see if he could help. They'd been good friends since working together on projects at MassArt's Studio for Interrelated Media (SIM). And Schlafman knew Moore could create a killer website for the show. Something really fun and really interactive. Something that kids would love.

"It was a huge risk and a huge leap of faith," says Moore.

Moore's risk paid off. Big. Since launching in November 2009, Fizzy's continues to build its fan base. And for the second year in a row, it's been nominated for a Daytime Emmy® Award. It also gave Schlafman and Moore something truly invaluable-credibility. Which has helped them land more clients. Big clients, like Scholastic. And launch their own production company, called CloudKid.

"If you told me two years ago that we'd have a studio with 10 other people working here and we'd be working on these big projects, I wouldn't have believed it," said Schlafman. "But we've trusted our instinct, and we've tried to learn something new every day-and that started at MassArt."